Applause Launches Product Excellence Platform
February 24, 2021

Applause launched its Product Excellence Platform (PEP).

The PEP provides the comprehensive approach to quality that brands need to deliver exceptional digital experiences to their end users. It does so by combining world-class software products, an enterprise-grade SaaS testing infrastructure, a wide range of digital testing solutions and access to the world’s largest community of digital experts. This harmonized approach gives brands the insights and expertise they need to release their digital assets with greater velocity and confidence.

The Product Excellence Platform gives brands the insight into the quality and completeness of their digital assets that they need to meet the demands of today’s end users.

“Customers today are won and lost through digital experiences. That is why the quality of digital assets – mobile apps, websites, voice-driven experiences and more – is critical to get right,” said Doron Reuveni, Applause’s CEO, Founder and Chairman of the Board. “To meet these needs, Applause continues to disrupt the testing market, having evolved from a services and solutions company to one that delivers a complete platform for driving product excellence. While others offer point tools, the PEP is the first holistic answer for digital quality and product excellence for the enterprise. This focus on quality and exceptionalism helps our clients ensure their end users keep coming back to the digital experiences they love.”

The Applause Product Excellence Platform is completely open and integrates with clients’ existing processes for ease of use. It is built on five core pillars:

- SaaS Products: Offerings currently include the Applause Codeless Automation and Bring Your Own Testers (BYOT) SaaS products. Later this year, a test case management product will also launch, meeting a range of diverse client needs.

- Multi-Point Testing Solutions: Fully integrated functional testing capabilities and specialized testing work together as part of the PEP to solve for the complexities that exist across customer interactions and journeys.

- Deep Domain Expertise: Strong domain knowledge of a wide range of vertical industries and use cases, including retail, media & entertainment, financial services, travel & hospitality, healthcare and IoT.

- Enterprise-Class SaaS Infrastructure: The open and enterprise-class SaaS infrastructure that underpins the Product Excellence Platform integrates seamlessly into clients’ existing SDLC, testing and development processes to speed up testing and increase release velocity and confidence.

- Global Testing Community: Applause’s uTest community of digital experts serves as the foundation of the PEP, connecting the world’s innovators with the world’s users.

Applause also announced two new offerings that expand the footprint of the Product Excellence Platform.

Applause announced its new Applause Codeless Automation (ACA) SaaS product. ACA enables brands’ employees to create test automation scripts without writing a single line of code.

With ACA, any user can simply pick a device of their choice, and as they move through the test case, their actions are automatically recorded. The ACA product then translates that session into an automation script. This streamlined process results in increased speed, faster releases and reduced costs.

The new software offering lowers the barrier to entry to automation, accelerates teams’ ability to drive coverage and allows them to mature and scale their test automation capabilities. Seamless integration with leading environments through an open API enables teams to execute codeless test scripts on real devices for native Android and iOS mobile apps, with Web support coming soon. All issues are automatically captured and added to clients’ existing bug tracking systems, and scripts will comply with Appium and Selenium for ease of use.

“The Applause Codeless Automation product is something unique in the low-code/no-code testing space, as it is built for the enterprise – starting with the most advanced mobile support for both iOS and Android,” said Rob Mason, CTO of Applause. “ACA is valuable for multiple stakeholders – those responsible for business applications can use ACA to test apps without needing SDETs or outside help, and DevOps managers can import the test scripts generated by ACA into their existing pipelines. By addressing testing needs throughout organizations, ACA has the power to not only reduce the costs typically associated with automation, but it will also help brands get to full-fledged automation capabilities faster.”

Applause In-Sprint Testing shifts testing further left in the SDLC so that issues are identified earlier on and can be fixed faster. This testing of features as they are being developed helps make the development and testing process more iterative and lowers the cost of bug fixes.

Applause’s API capabilities and two-way integration with clients’ bug tracking systems mean in-sprint testing can be executed entirely from within brands’ systems and processes. Developers can send new features to Applause for manual testing and receive feedback and results almost immediately.

This quick turnaround means teams can identify issues earlier in the process to avoid late-stage bug fixes and the higher costs that come with them, and developers don’t have to risk context switching or re-acclimating themselves to code from days or weeks earlier.

Applause is committed to delivering more value to clients through the Product Excellence Platform. As a result of this evolution to a platform company, new features, solutions and SaaS products will be announced throughout the year and integrated into the PEP.

Share this

Industry News

January 23, 2025

Progress announced the launch of Progress Data Cloud, a managed Data Platform as a Service designed to simplify enterprise data and artificial intelligence (AI) operations in the cloud.

January 23, 2025

Sonar announced the release of its latest Long-Term Active (LTA) version, SonarQube Server 2025 Release 1 (2025.1).

January 23, 2025

Idera announced the launch of Sembi, a multi-brand entity created to unify its premier software quality and security solutions under a single umbrella.

January 22, 2025

Postman announced the Postman AI Agent Builder, a suite empowering developers to quickly design, test, and deploy intelligent agents by combining LLMs, APIs, and workflows into a unified solution.

January 22, 2025

The Cloud Native Computing Foundation® (CNCF®), which builds sustainable ecosystems for cloud native software, announced the graduation of CubeFS.

January 21, 2025

BrowserStack and Bitrise announced a strategic partnership to revolutionize mobile app quality assurance.

January 21, 2025

Render raised $80M in Series C funding.

January 16, 2025

Mendix, a Siemens business, announced the general availability of Mendix 10.18.

January 16, 2025

Red Hat announced the general availability of Red Hat OpenShift Virtualization Engine, a new edition of Red Hat OpenShift that provides a dedicated way for organizations to access the proven virtualization functionality already available within Red Hat OpenShift.

January 16, 2025

Contrast Security announced the release of Application Vulnerability Monitoring (AVM), a new capability of Application Detection and Response (ADR).

January 15, 2025

Red Hat announced the general availability of Red Hat Connectivity Link, a hybrid multicloud application connectivity solution that provides a modern approach to connecting disparate applications and infrastructure.

January 15, 2025

Appfire announced 7pace Timetracker for Jira is live in the Atlassian Marketplace.

January 14, 2025

SmartBear announced the availability of SmartBear API Hub featuring HaloAI, an advanced AI-driven capability being introduced across SmartBear's product portfolio, and SmartBear Insight Hub.

January 14, 2025

Azul announced that the integrated risk management practices for its OpenJDK solutions fully support the stability, resilience and integrity requirements in meeting the European Union’s Digital Operational Resilience Act (DORA) provisions.

January 14, 2025

OpsVerse announced a significantly enhanced DevOps copilot, Aiden 2.0.