PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets DEVOPSdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

September 24, 2018

From how applications and infrastructure are developed, configured and built to how they are tested and deployed, pervasive automation is the key to achieving better efficiency and standardization that gives companies the competitive edge. Pervasive automation is the concept of scaling automation broadly and deeply across the entire software delivery lifecycle ...

September 20, 2018

The latest Accelerate State of DevOps Report from DORA focuses on the importance of the database and shows that integrating it into DevOps avoids time-consuming, unprofitable delays that can derail the benefits DevOps otherwise brings. It highlights four key practices that are essential to successful database DevOps ...

September 18, 2018

To celebrate IT Professionals Day 2018 (this year on September 18), the SolarWinds IT Pro Day 2018: A World Powered by Tech Pros survey explores a "Tech PROactive" world where technology professionals have the time, resources, and ability to use their technology prowess to do absolutely anything ...

September 17, 2018

The role of DevOps in capitalizing on the benefits of hybrid cloud has become increasingly important, with developers and IT operations now working together closer than ever to continuously plan, develop, deliver, integrate, test, and deploy new applications and services in the hybrid cloud ...

September 13, 2018

"Our research provides compelling evidence that smart investments in technology, process, and culture drive profit, quality, and customer outcomes that are important for organizations to stay competitive and relevant -- both today and as we look to the future," said Dr. Nicole Forsgren, co-founder and CEO of DevOps Research and Assessment (DORA), referring to the organization's latest report Accelerate: State of DevOps 2018: Strategies for a New Economy ...

September 12, 2018

This next blog examines the security component of step four of the Twelve-Factor methodology — backing services. Here follows some actionable advice from the WhiteHat Security Addendum Checklist, which developers and ops engineers can follow during the SaaS build and operations stages ...

September 10, 2018

When thinking about security automation, a common concern from security teams is that they don't have the coding capabilities needed to create, implement, and maintain it. So, what are teams to do when internal resources are tight and there isn't budget to hire an outside consultant or "unicorn?" ...

September 06, 2018

In evaluating 316 million incidents, it is clear that attacks against the application are growing in volume and sophistication, and as such, continue to be a major threat to business, according to Security Report for Web Applications (Q2 2018) from tCell ...

September 04, 2018

There's a welcome insight in the 2018 Accelerate State of DevOps Report from DORA, because for the first time it calls out database development as a key technical practice which can drive high performance in DevOps ...

August 29, 2018

While everyone is convinced about the benefits of containers, to really know if you're making progress, you need to measure container performance using KPIs.These KPIs should shed light on how a DevOps team is faring in terms of important parameters like speed, quality, availability, and efficiency. Let's look at the specific KPIs to track for each of these broad categories ...

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