PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets DEVOPSdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

July 19, 2018

Despite 95 percent of CIOs expecting cyberthreats to increase over the next three years, only 65 percent of their organizations currently have a cybersecurity expert, according to a survey from Gartner. The survey also reveals that skills challenges continue to plague organizations that undergo digitalization, with digital security staffing shortages considered a top inhibitor to innovation ...

July 17, 2018

In my first blog in this series, I highlighted some of the main challenges teams face with trying to scale mainframe DevOps. To get past these hurdles, the key is to develop an incremental approach that enables teams to capture value along each step of the journey ...

July 16, 2018

The key to mainframe DevOps success is in quickly identifying and removing major bottlenecks in the application delivery lifecycle. Major challenges include collaboration between mainframe and distributed teams, lack of visibility into the impact of software changes, and limited resource flexibility with scaling out necessary testing initiatives. Now let's take a closer look at some of these key challenges and how IT departments can address them ...

July 11, 2018

How much are organizations investing in the shift to cloud native, how much is it getting them? ...

July 10, 2018

In the shift to cloud native, many organizations have adopted a configuration-as-code approach. This helps drive up application deployment velocity by letting developers and DevOps teams reconfigure their deployments as their needs arise. Other organizations, particularly the more regulated ones, still have security people owning these tools, but that creates increased pressure on the security organization to keep up. How much are organizations investing in this process, and how much is it getting them? ...

June 28, 2018

More than a third of companies that use serverless functions are not employing any application security best practices and are not using any tools or standard security methodologies to secure them, according to the State of Serverless Security survey, conducted by PureSec ...

June 27, 2018

The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study published by ISG ...

June 25, 2018

The previous chapter in this WhiteHat Security series discussed Codebase as the first step of the Twelve-Factor App and defined a security best practice approach for ensuring a secure source control system. Considering the importance of applying security in a modern DevOps world, this next chapter examines the security component of step two of the Twelve-Factor methodology. Here follows some actionable advice from the WhiteHat Security Addendum Checklist, which developers and ops engineers can follow during the SaaS build and operations stages ...

June 21, 2018

DevSecOps is quickly gaining support and traction, within and beyond information security teams. In fact, 70% of respondents believe their culture can embrace the change needed to fuse Security and DevOps, according to a new survey of 80 security professionals by Aqua Security ...

June 20, 2018

The larger the company size, the higher the proportion of low IT performers, according to the State of DevOps: Market Segmentation Report from Puppet, based on the 2017 State of DevOps Survey data ...

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