PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest will honor any embargo requested, if you send press releases prior to release. However, it is not necessary to send an embargoed press release a week in advance — the day before the announcement is fine.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market; overly promotional or hyperbolic text; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

April 27, 2017

In a movement that has gained momentum as quickly as DevOps has, it's always good to stop from time to time and evaluate where we are, where we have come from, and where we are going. We asked four industry experts some questions about the progress of ALM and DevOps ...

April 26, 2017

It's easy to ignore downtime. But ignoring downtime is a surefire way to upset your customers and your colleagues. More and more, teams need to think about shipping stellar experiences. Proper incident response is a great place to start ...

April 24, 2017

The expectation of regular software updates – it's what developers are tasked with, and what users expect and demand. Increased functionality, better performance, and fewer bugs – often in a week or less. Automation of critical processes such as QA can help meet the gargantuan task of constant updates, but it can also send your software into a death spiral of user abandonment unless deployed correctly ...

April 20, 2017

One could argue that testing is the most important phase of an IT project. It's also time-consuming and expensive. It's essential to strike a balance between an IT testing program that ensures a quality product and the cost-to-value ratio of your project. But when you're dealing with replatforming projects, how much testing is enough testing? ...

April 18, 2017

Whether through formal methods such as classroom or virtual training, job shadowing, and mentoring; or through informal methods such as team discussions or presentations, teaching needs to be a frequent element of team integration. It is a given that IT and business teams have difficulty understanding each other without a common taxonomy. Even teams within IT often fail to understand each other ...

April 17, 2017

Although DBAs fortunately have the rare ability to bridge the gap between development and operations, they have been detrimentally overlooked in many companies that deploy DevOps practices. A DBA's ability to interrogate code and construct a resilient, well–performing database environment uniquely defines the capabilities needed for DevOps – leaving me perplexed about why DBAs were not one of the first operations team members asked to join the DevOps movement ...

April 12, 2017

DEVOPSdigest asked experts across the industry — including analysts, consultants and vendors — for their opinions on the best way for a development or DevOps team to become more Agile. Part 5, the final installment in this series, provides tips on empowering people ...

April 10, 2017

DEVOPSdigest asked experts across the industry for their opinions on the best way for a development or DevOps team to become more Agile. Part 4 covers DevOps technologies ...

April 07, 2017

DEVOPSdigest asked experts across the industry for their opinions on the best way for a development or DevOps team to become more Agile. Part 3 provides some tips for getting started and gaining feedback ...

April 05, 2017

DEVOPSdigest asked experts across the industry for their opinions on the best way for a development or DevOps team to become more Agile. Part 2 covers processes including automation, continuous delivery and testing ..

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