PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest will honor any embargo requested, if you send press releases prior to release. However, it is not necessary to send an embargoed press release a week in advance — the day before the announcement is fine.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market; overly promotional or hyperbolic text; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

June 28, 2017

Why Agile? DEVOPSdigest asked the experts for their opinions on what are the most important advantages of being Agile. Part 5, the final installment, covers how Agile improves product quality and the customer experience ...

June 26, 2017

Why Agile? DEVOPSdigest asked the experts for their opinions on what are the most important advantages of being Agile. Part 4 covers how Agile impacts team productivity ...

June 23, 2017

Why Agile? DEVOPSdigest asked the experts for their opinions on what are the most important advantages of being Agile. Part 3 covers how Agile enables you to grow and adapt to change ...

June 21, 2017

Why Agile? DEVOPSdigest asked the experts for their opinions on what are the most important advantages of being Agile. Part 2 is all about speed ...

June 19, 2017

Earlier this year, DEVOPSdigest featured a list of expert opinions on the essential steps to become agile. Now that we have an idea on how to achieve agility, however, we have to consider why. What's the payoff? With this question in mind, DEVOPSdigest asked the experts — including analysts, consultants and vendors — for their opinions on what are the most important advantages of being Agile ...

June 15, 2017

In the development community, creating additional efficiency through improved collaboration has been prevalent for some time. But despite the head start on the rest of the corporate world when it comes to collaboration, many organizations function today as they did 15-20 years ago. Since time is money in the tech world, outdated collaboration is a huge missed opportunity ...

June 14, 2017

Given the efforts we put in these days to deconstructing monolithic applications, and using distributed microservices to make us more agile, the potential for app performance to take a nosedive because of unseen (and unanticipated) network congestion and outages is only getting greater. There is help at hand, though, in the form of new ways to program network awareness directly into your code ...

June 12, 2017

What if you discover a fatal error or an exploit in your app? What if your app is down during a crucial time? As a developer, how you react to a crisis can mean the difference between minor blip and an embarrassing or costly company blunder. Here's a crisis management plan to get things right when they go wrong ...

June 08, 2017

Recently, the results from SmartBear Software's annual survey, the State of Code Review 2017: Trends & Insights into Dev Collaboration were released. One point I found interesting is that it suggests only 66 percent of organizations can get releases out on time. Why are the other 34 percent struggling to get releases out the door? ...

June 06, 2017

Today's app development landscape is competitive and expensive. Thousands of apps are released each month, and user acquisition and retention are costing app developers millions. User abandonment is one of the main battles of every app developer — as every lost user means another wasted investment ...

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