PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest will honor any embargo requested, if you send press releases prior to release. However, it is not necessary to send an embargoed press release a week in advance — the day before the announcement is fine.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market; overly promotional or hyperbolic text; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

August 15, 2017

A common belief within DevOps circles is that automation not only enables greater frequency of delivery and deployment, but improves its overall success rate. Whenever manual intervention is required, the chances of errors creeping in increases. Human error is a significant factor in many an outage, after all ...

August 14, 2017

DevOps and NetOps are both far more generous in their opinion of the other with respect to prioritization of efforts than traditional archetypes purport them to be, and they have a lot in common – even though they may disagree on details – according to a new survey by F5 ...

August 10, 2017

Only 12 percent of organizations can claim that their whole organization is on the path to business agility even though more than two thirds of survey participants agreed that agile organizations are better able to quickly respond to dynamic business conditions, according to a new survey from CA Technologies ...

August 09, 2017

Alongside its clear benefits, DevOps brings unique challenges when developing and operating a mobile environment. Mobile app developers and development teams face a unique set of requirements relating to collaboration, testing, and release. Technology fragmentation, disparate back-end systems, updates that require user action, and poor instrumentation can impede the DevOps process and become critical roadblocks to agile mobile development, ultimately impacting app retention and the bottom line ...

August 07, 2017

A crashing app might be a deal breaker, no matter how heavy the load that an alternative website entry point can handle would be. It is all about quickly verifying compliance against key functional and non-functional requirements in order to meet aggressive release schedules as part of the Go-to-market strategy. This means positioning unit testing, UI testing, API testing, and, of course, performance and load testing — as pillars of SDLC ...

August 03, 2017

Most software developers make themselves easy targets for hackers, even when they are behind a corporate firewall, according to a new survey from Netsparker Ltd. ...

August 01, 2017

Your top priority is to improve application development agility, but you may run into roadblocks put up by a security team that (mistakenly) believes speed is the enemy of effective cybersecurity. A new survey finds a majority of enterprises are working to overcome those roadblocks by integrating security into their existing DevOps methodology ...

July 31, 2017

Agile development compresses software testing cycles, jeopardizing risk coverage and opening the door for software failures. Here's what you can do ...

July 27, 2017

While 75 percent of organizations highlight continuous testing as critical or important, only a minority of survey respondents have made exceptional progress acquiring the necessary knowledge and key enablers to drive digital transformation, according to a global study by CA Technologies ...

July 25, 2017

Test teams feel the need to adopt DevOps, but that migration is not always seamless, according to a new survey by LogiGear. That may be because 25 percent of respondents said their Ops/IT team is always helpful to the test team and its needs; 37 percent said Ops teams regularly help bring about good test environments; 27 percent said Ops can be "slow or difficult" ...

Share this