PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest will honor any embargo requested, if you send press releases prior to release. However, it is not necessary to send an embargoed press release a week in advance — the day before the announcement is fine.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market; overly promotional or hyperbolic text; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

May 25, 2017

DevOps brings Development and Operations together with the sheer objective of ensuring quality and enabling faster time to market. However, what happens to QA in this scenario? How does the Testing team fit in? Let's ponder on this further and understand the role of QA and Testing in the DevOps world ...

May 23, 2017

When organizations adopt containers and microservice style architectures in production, systems become incredibly complex. For operations it's a shock because it means coming to grips with many new container tech nuances - plus letting go of the old monitoring rule book ...

May 22, 2017

Managing application performance today requires analytics. IT Operations Analytics (ITOA) is often used to augment or built into Application Performance Management solutions to process the massive amounts of metrics coming out of today's IT environment. But today ITOA stands at a crossroads as revolutionary technologies and capabilities are emerging to push it into new realms. So where is ITOA going next? With this question in mind, DEVOPSdigest partner site APMdigest asked experts across the industry for their opinions on the next steps for ITOA ...

May 18, 2017

In Part 3 of my Q&A with industry analysts, I ask: What trends will have the biggest impact on the software industry and DevOps in particular this year and beyond? How can enterprises set themselves up to succeed with so many rapid changes occurring in development and delivery? ...

May 16, 2017

See how to turbo-charge the impact of APIs, according to a global study conducted by CA Technologies ...

May 15, 2017

APIs are vital components for business success and thriving in the application economy, according to a global study conducted by CA Technologies ...

May 11, 2017

In Part 2, I'll dive into some findings from CollabNet's outreach to industry analysts. I asked them about the greatest challenges facing enterprises venturing into the world of DevOps and to touch on what lies ahead for the future of the DevOps movement ...

May 09, 2017

DevOps teams bring significant benefits to their organizations. Unfortunately, DevOps teams, like many business programs, tend to believe innovation must come with a detriment to security. Security measures are often seen as obstacles that impact the agility that DevOps teams rely on ...

May 08, 2017

With increased competition, enterprises now require greater agility than ever before, and traditional approaches simply can’t provide the speed enterprises demand. To remain competitive with these new players, companies need to improve their operational agility both in the data center and the WAN ...

May 04, 2017

There is no "right" culture for DevOps, but characteristics such as open communication, high cooperation, collaboration, respect, and trust are essential. If your organization does not have these characteristics, they must be developed. Culture is learned, not inherited. It must be genuinely nurtured by everyone from executive management on down the line. Here are some hacks to help develop a positive DevOps culture ...

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