DEVOPSdigest

Shachar Radin Shomrat, CMO of myThings, has joined the DEVOPSdigest Vendor Forum.

With 10 years of experience in the advertising and adtech industries, Shachar is responsible for corporate and communication strategy, establishing market leadership and driving demand for myThings ad solutions worldwide. Prior to joining myThings, Shachar was Director of Product Marketing at AdYouNet, a provider of direct marketing solutions over display ads. Shachar began her advertising career as a strategic planner at McCann-Erickson, Israel's leading ad agency, working on multi-million dollar campaigns. At McCann, Shachar was a founding team member of the first digital strategy department within an ad agency in Israel. Shachar holds an MBA, magna cum laude, and a bachelor degree in Computer Science and Psychology from Tel-Aviv University.

Founded in 2005, myThings provides customized programmatic ad solutions. Running personalized retargeting campaigns on desktop, mobile and Facebook, the company personalizes over 5 billion impressions a month for the largest e-commerce brands in 30 markets including Adidas, Walmart, ToysRUs, Very.co.uk, Littlewoods, Zalando, Orange, Best Buy, and Microsoft.

myThings has invested over 100 development years to build innovative display technology that is centered on predictive artificial intelligence algorithms. These engines analyze hundreds of parameters from six different onsite and offsite data sources to calculate an up-to-the-second user value.

myThings offers deep programmatic inventory access as it is integrated with over 16 ad exchanges – including The Facebook Exchange and leading mobile exchanges – in addition to having direct media partnerships with hundreds of top publishers and premium media networks.