Digital Experiences Are Paramount But Challenges Persist
August 08, 2016

Eran Kinsbruner
Perfecto

In June 2017, the iPhone turns 10, marking the first decade of the mobile app age. Over the past nine years the mobile app ecosystem has evolved rapidly and competition for user attention remains fierce. Mobile apps have evolved from delivering e-mail to becoming an integrated endpoint for our digital lives. The experiences we have with mobile apps have progressed from a competitive differentiator to table stakes and to remain relevant, companies must constantly anticipate and react to changing customer behaviors and user trends.


Based on the results of a survey conducted by Perfecto of over 1,000 enterprise-level mobile and web professionals and an accompanying report titled Why Apps Succeed, the vast majority of mobile and web professionals understand the importance of digital experiences, yet struggle to meet evolving challenges.

Today a "digital experience" incorporates many devices beyond the smartphone that increase our control of our physical and digital environments. Users are able to monitor their health with wearables, home automation devices are allowing us to manipulate our physical environment and in-car experiences are improving safety on the road. The importance of these experiences that span various digital endpoints is becoming well understood, as Perfecto's survey shows 70% of respondents have a digital presence across web and mobile.

Digital experiences have always been important, but as consumers spend more time online, these experiences are vital. Per the survey, 81% of mobile and web professionals believe a “digital” user experience is either critical to the organizations competitive positioning or necessary for the organization's survival.

While the importance of a unified cross channel digital experience is apparent, delivering on this reality is easier said than done. Only 3% of survey respondents report that delivering a reliable and consistent digital experience is not a challenge for their organizations. The other 97% need some help.


The pace of change is causing significant challenges for web and mobile professionals, and important things to consider when facing these challenges and striving for the best experiences include:

1. Release new digital functionality faster

Digital experiences must be fresh and incorporate new features that maintain their user’s attention. If your competitor’s app does something that yours does not, users will defect. Automation is one key way to test and release apps more quickly and efficiently.

2. Accurate testing for real user experiences and conditions

Digital users will also defect if an app does not work flawlessly in all environments and locations. Test your digital experience the way that your customers will experience them.

3. Stay up on the latest devices/operating systems

Without staying vigilant on platform changes, you will not only miss opportunities to incorporate innovative features before your competition, but you may also miss changes that could break your app.

4. Build a more efficient lab for mobile testing

To maintain control and visibility into digital experiences, organizations should consider a cloud-based testing lab to test and monitor their apps and environments. In-house labs that rely on manual testing remain common. But the mobile market moves so fast. A testing process that is exclusively manual will not be able to keep up.

Companies that provide digital experiences that delight users and capture their attention will be rewarded with opportunities to build loyalty and drive revenue. But providing cutting edge experiences that work flawlessly requires agility coupled with continuous and rigorous testing. Perfecto's survey shows that many companies are slowly finding their way.

Eran Kinsbruner is the Technical Evangelist for Perfecto Mobile.

The Latest

May 17, 2018

The top two business priorities for CIOs of midsize enterprises (MSEs) in 2018 are growth and digital transformation. However, 57 per cent of MSEs are not yet delivering digital initiatives, according to findings from Gartner Inc.'s 2018 CIO Agenda Survey ...

May 15, 2018

Almost every company is facing the challenge of digital transformation today. This means rethinking and retooling your company to compete and succeed in an increasingly digital world. While digital transformation is not only about technology, the right tools can help. To find out what these right tools are, APMdigest asked experts from across the IT industry for their opinions on the essential tools to support digital transformation ...

May 08, 2018

With data breaches consistently being in the news over the last several years, it is no wonder why data privacy has become such a hot topic and why the European Union (EU) has put in place General Data Protection Regulation (GDPR) which will become enforceable on May 25, 2018, which is less than a month away ...

May 03, 2018

The prospect of increased workloads, combined with shrinking mainframe skillsets, has huge implications for mainframe DevOps. The only way for organizations to solve this skills gap crisis is by optimizing developer productivity. Drilling down a level further, what does this all mean for mainframe DevOps? ...

May 02, 2018

When it comes to operations and development, DevOps has changed the traditional compartmentalized style of development by eliminating silos. But what about the security team? Security is largely still siloed from operations and development. No doubt, many DevOps teams have some security controls baked into their automation processes, but a recent survey shows there are still alarming gaps ...

April 30, 2018

According to the 2018 Global Security Trends in the Cloud report, 93 percent of respondents faced challenges when deploying their current on-premises security tools in the cloud, and 97 percent lacked the tools, cross-functional collaboration and resources to gain proper insight into security across the organization. These numbers indicate a big problem in DevSecOps that needs to be addressed ...

April 26, 2018

Moving more workloads to the cloud is a top IT priority, so eventually it will be time to consider how to make those critical legacy applications cloud ready. In Part 1 of this blog, I outlined the first four of eight steps to chart your cloud journey. In addition, consider the next four steps below ...

April 25, 2018

Clearly, moving applications to the cloud delivers significant advantages. So what's standing in the way of full cloud adoption? For many companies it's those burdensome (but critically important) legacy applications. Moving more workloads to the cloud is a top IT priority. So, eventually it will be time to consider how to make those critical legacy applications cloud ready. Consider the following eight steps to chart your cloud journey ...

April 24, 2018

Developers and engineering teams are under increasing pressure to release higher quality software faster. Continuous testing has proven to be central to these efforts as it helps eliminate bottlenecks and ensures that automated testing is a constant throughout the development process, not an exercise relegated to the "last mile." The value of automated testing is more evident than ever before, with nearly half the respondents reporting that management is fully committed to automated testing and with plans to increase spending, according to the recent Sauce Labs Testing Trends for 2018 report ...

April 19, 2018

As development speed has become a competitive advantage, the DevOps team has sought to enable continuous integration and continuous delivery (CI/CD). For the CI/CD process to be successful, it must be fast and efficient. Any potential roadblocks that delay any part of the process increase cycle times and slow down delivery ...

Share this