Red Hat announced the latest updates to Red Hat AI, its portfolio of products and services designed to help accelerate the development and deployment of AI solutions across the hybrid cloud.
According to Gartner's 2023 CMO Spend and Strategy Survey, nearly half (46%) of B2B CMOs say their company views the marketing organization as a cost center rather than a profit center.
In a recent study by Netlify, The 2024 State of Marketing and Web Development Collaborative Workflows 150 marketing leaders and 150 development leaders both expressed their yearn for autonomy, revealing areas of improvement for the marketer-developer relationship.
Priority Misunderstanding and Misalignment
Marketers and developers have different roles to play in the success of a project. While marketers are often concerned with reaching the right audiences, driving conversions, and getting fresh contacts into the sales pipeline, developers typically prioritize usability, accessibility, and core web vitals.
There isn't a clear line in the sand that signifies where one role and responsibility starts and ends, but clear ownership often makes for better alignment and understanding. In fact, 57.61% of developers say they lack the understanding of what marketers need and 63.91% of marketing and development leaders agree there's a gap in translating marketing objectives into technical requirements. This misalignment can often result in costly rework, which can further damage trust and hamper creativity.
The Tools Available Were Not Designed to Facilitate Collaboration
Miscommunication and shifting priorities can be difficult to overcome. When the tools available suit the needs of one group over another, it becomes a challenge to collaborate effectively.
Marketers and developers alike need innovation to boost their team collaboration, with 56.29% of respondents saying collaborative tools and platforms need improvement between marketing and web development teams. The outdated tools are causing inefficient workflows, with 42.72% of respondents claiming outdated software and hardware is a top technology reason why web developers and marketers don't work efficiently.
Marketers Seek Autonomy Across Teams
Effective collaboration doesn't always mean working with the same tools at the same time. Sometimes, effective collaboration means setting up teams for success by providing the necessary templates, guardrails, and autonomy.
Developers and marketers alike yearn for autonomy — or at least the ability to be more self-sufficient. 87.42% of marketers wish for more direct control over web content without always needing developer support. Furthermore, 68.21% of developers think their marketing colleagues underutilize the capabilities of the web development tools at their disposal.
Marketers want more control, but developers believe the option may be there — it's just not utilized, or perhaps its benefits are unnoticed.
The Bottom Line for Marketing and Web Development Workflows
Best work rarely originates from places of frustration, miscommunication, and misalignment. Making matters worse, 56.29% of developers agree that faster web development cycles significantly improve campaign results. The faster and more efficiently campaigns can be rolled out, the more likely they will strike the right cord in the market and shrink the potential for rework and false starts.
When teams come together to use the right tools, boosts in collaboration can not only make the workplace a better place to work, but also enhance efficiency and drive better business results.
The survey findings reveal that with a single, composable web platform, enterprise-level decision makers can break down silos between marketing and web development teams. Thus, a new world of collaboration, efficiency, and better results is born.
Industry News
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Cloudelligent attained Amazon Web Services (AWS) DevOps Competency status.
Platform9 formally launched the Platform9 Partner Program.
Cosmonic announced the launch of Cosmonic Control, a control plane for managing distributed applications across any cloud, any Kubernetes, any edge, or on premise and self-hosted deployment.
Oracle announced the general availability of Oracle Exadata Database Service on Exascale Infrastructure on Oracle Database@Azure(link sends e-mail).
Perforce Software announced its acquisition of Snowtrack.
Mirantis and Gcore announced an agreement to facilitate the deployment of artificial intelligence (AI) workloads.
Amplitude announced the rollout of Session Replay Everywhere.
Oracle announced the availability of Java 24, the latest version of the programming language and development platform. Java 24 (Oracle JDK 24) delivers thousands of improvements to help developers maximize productivity and drive innovation. In addition, enhancements to the platform's performance, stability, and security help organizations accelerate their business growth ...
Tigera announced an integration with Mirantis, creators of k0rdent, a new multi-cluster Kubernetes management solution.
SAP announced “Joule for Developer” – new Joule AI co-pilot capabilities embedded directly within SAP Build.
SUSE® announced several new enhancements to its core suite of Linux solutions.