DEVOPSdigest

PubNub announced the release of Events & Actions, a new feature that enables teams to extract value from the billions of events generated by users interacting in real time.

Events & Actions delivers a highly scalable and cost-effective service that sifts through events in real time and maps the relevant ones to business actions. Both developers and non-developers benefit from an intuitive user interface that allows them to easily create integrations regardless of technical aptitude using a low-code/no-code approach. PubNub’s growing catalog of actions allows for these filtered events to be routed to 3rd party systems like AWS SQS and Kinesis, as well as any external webhook service (like the customer’s own servers).

"Real-time interactions produce many important events that our customers may want to route to third-party systems for further processing,” said Phani Pandrangi, VP of Product at PubNub, “With powerful filtering capabilities and easy configurability, Event & Actions allows our customers to integrate their PubNub implementations with a variety of systems.”

This feature is ideal for multiple use cases, including storage (e.g. archiving important real-time data), data analysis (e.g. training an ML algorithm), or near real-time data processing (e.g. sending critical events to a backend system).