How CI/CD Pipelines Offer DevOps a Competitive Advantage
November 07, 2023

Surjeet Singh
Benefitfocus

DevOps continuous integration and continuous delivery (CI/CD) is a set of practices that enables organizations to deliver software products to customers faster and more reliably. It is based on the concept that breaking down the silos between development and operations teams will achieve a collaborative culture where everyone works together toward the same goal. CI/CD is built on a foundation of four key principles: automation, versioning, continuous iteration, and build quality. While it is a complex and challenging approach to software development, it can be very rewarding; organizations that implement CI/CD effectively often achieve a significant competitive advantage.

What is CI/CD?

CI/CD is a form of software delivery automation that aims to increase the speed and simplicity of the product development pipeline, allowing a DevOps team to provide frequent and reliable updates and patches. Developers can work independently, creating and deploying small changes more quickly while using automation to test code and detect issues before deploying to the main codebase. It is an iterative framework that sees products as ongoing projects rather than finished pieces.

An important tool for a CI/CD pipeline is infrastructure as code (IaC), which allows infrastructure to be provisioned and managed through code. With IaC, "an application, regardless of its environment or where it's hosted, can be spun up with a predefined list of requirements entirely from scratch," The New Stack(link is external) explains.

Any organization with an IT application that requires changes to an application that is then released, regardless of what that application is doing, can benefit from a CI/CD pipeline. These practices prioritize the service's availability to users while allowing businesses to keep maintenance and operational overhead low. Modifications can be made easily and released quickly; quality checks and testing are already integrated into the CI/CD pipeline, eliminating manual work and reducing human interaction. When paired with the power of cloud computing, applications can also be scaled with the click of a button.

Principles of CI/CD

With a CI/CD pipeline, businesses can drastically improve their development and integration processes while reducing overhead and downtime. To reap the benefits of the CI/CD framework, it is vital for organizations to understand the principles that undergird the process.

1. Repeatable automated processes: Any portion of the development pipeline that is repeated should be automated. This improves the efficiency of the development and delivery process and reduces the opportunity for human-introduced errors.

2. Versioning: Proper version control tags change and serves as a backup, if necessary. If a problem arises, the codebase is easily rolled back, reducing downtime. CI/CD principles treat development as an iterative, ongoing process.

3. Continuous release. A key part of the CI/CD pipeline is the ability to reliably and frequently update applications. Features and improvements are released with less downtime and less impact to the application on the front end.

4. Build quality: With CI/CD, building at volume supports build quality. As processes are repeated and automated, there is less room for error.

Limitations and Barriers

As beneficial as a well-designed CI/CD pipeline can be, there are limitations to every tool. First, any changes made to an application may need to be monitored and reported to adhere to compliance or governance requirements. Every organization will have requirements for their applications, whether related to security, product reliability, or product delivery. Because CI/CD aims to continuously release updates and changes, this monitoring may be arduous for some companies.

It's also important to understand that no single solution will fit every architecture. Some microservices integrations may have restrictions with a CI/CD framework. While add-on scripts can minimize the impacts, there are constraints. With certain architectures, CI/CD may work in a limited fashion rather than end-to-end.

Organizations that utilize outside products may also find that a CI/CD framework simply isn't ideal, depending on the products used. Companies have no control over the outside products they rely on, which could make implementing CI/CD extremely difficult. Outside products are external variables that need to be defined, and there may be additional application downtime to ensure all details are correct before updates can be deployed.

Even when conditions are ideal, if an organization doesn't have a CI/CD pipeline, there is a significant upfront effort required to implement the process. Of the multiple teams working within the organization, not all may be prepared for this kind of shift. It falls to the management team to attempt to align the teams and processes to implement CI/CD.

The Future of CI/CD

Although the CI/CD process has early roots(link is external) in the 1990s, it has continued to evolve in the decades since.

According to a McKinsey study(link is external), approximately 60% of developers surveyed reported a nearly two-fold increase in deployment speed thanks to practices like CI/CD. The report, which looked at technology trends and next-generation software development, included CI/CD as a trend worth watching, stating, "Fully automated CI/CD pipelines enable lower disruption, higher code quality, and drastically shorter development cycles."

Cloud computing has hugely benefited CI/CD implementation, providing greater flexibility and the ability to ramp resources up or down as needed. The technology supports rapid deployment of developer's changes and allows additional resources to be provisioned ahead of demand.

There is also significant potential for artificial intelligence (AI) in DevOps. One of AI's strengths lies in its ability to analyze data in creative patterns to make better decisions. The McKinsey report noted the potential for AI within various parts of the CI/CD pipeline, including in performance testing and software checks. While many of the AI features aren't available yet, they will be able to be embedded into the CI/CD pipeline. The primary strength of the CI/CD pipeline remains its ability to adapt and evolve. Regardless of the industry's new technologies and changes, CI/CD is a framework designed to integrate new tools and practices.

Technological advancement never slows down; tools like AI and cloud computing that were seen as cutting-edge and out of reach for most businesses are becoming more ubiquitous, and new technologies will continue to emerge. The CI/CD process is a proven method for improving business costs by lowering overhead and reducing opportunities for human error. When implemented properly, it can ensure businesses are prepared to effectively leverage new, cutting-edge technologies while minimizing downtime. While no solution is without limitations or challenges, the CI/CD process continues to evolve with the industry and offers enough benefits that organizations that do not consider CI/CD risk being left behind.

Surjeet Singh is DevOps Lead | Sr. Business Integration Analyst at Benefitfocus
Share this

Industry News

April 17, 2025

GitLab announced the general availability of GitLab Duo with Amazon Q.

April 17, 2025

Perforce Software and Liquibase announced a strategic partnership to enhance secure and compliant database change management for DevOps teams.

April 17, 2025

Spacelift announced the launch of Saturnhead AI — an enterprise-grade AI assistant that slashes DevOps troubleshooting time by transforming complex infrastructure logs into clear, actionable explanations.

April 16, 2025

CodeSecure and FOSSA announced a strategic partnership and native product integration that enables organizations to eliminate security blindspots associated with both third party and open source code.

April 16, 2025

Bauplan, a Python-first serverless data platform that transforms complex infrastructure processes into a few lines of code over data lakes, announced its launch with $7.5 million in seed funding.

April 15, 2025

Perforce Software announced the launch of the Kafka Service Bundle, a new offering that provides enterprises with managed open source Apache Kafka at a fraction of the cost of traditional managed providers.

April 14, 2025

LambdaTest announced the launch of the HyperExecute MCP Server, an enhancement to its AI-native test orchestration platform, HyperExecute.

April 14, 2025

Cloudflare announced Workers VPC and Workers VPC Private Link, new solutions that enable developers to build secure, global cross-cloud applications on Cloudflare Workers.

April 14, 2025

Nutrient announced a significant expansion of its cloud-based services, as well as a series of updates to its SDK products, aimed at enhancing the developer experience by allowing developers to build, scale, and innovate with less friction.

April 10, 2025

Check Point® Software Technologies Ltd.(link is external) announced that its Infinity Platform has been named the top-ranked AI-powered cyber security platform in the 2025 Miercom Assessment.

April 10, 2025

Orca Security announced the Orca Bitbucket App, a cloud-native seamless integration for scanning Bitbucket Repositories.

April 10, 2025

The Live API for Gemini models is now in Preview, enabling developers to start building and testing more robust, scalable applications with significantly higher rate limits.

April 09, 2025

Backslash Security(link is external) announced significant adoption of the Backslash App Graph, the industry’s first dynamic digital twin for application code.

April 09, 2025

SmartBear launched API Hub for Test, a new capability within the company’s API Hub, powered by Swagger.

April 09, 2025

Akamai Technologies introduced App & API Protector Hybrid.