Gamification 2.0: The Global Language of Data, Competition and Opportunity - Part 1
June 07, 2021

Michael P. Morris
Topcoder

Gamification is serious business. According to a recent report(link is external), the gamification market is projected to grow from $9.1 billion in 2020 to $30.7 billion by 2025.


Photo Source: chess.com(link is external)

While the term artfully captures the fun of scoring points and competing against others (and ourselves), gamification is driving profound economic and cultural changes in how human beings perceive and pursue work. Every business endeavor involves behavioral psychology, so integrating the propensity adult brains have for dopamine and the positive feelings associated with playing games into business strategies makes good financial and operational sense.

Data, Life and the Petri Dish of Chess

The world revolves around data. Through gamification environments and systems, businesses gather minute, specific pieces of data that provide valuable insight.

For example, in chess — a game so pure and clean it's like a petri dish for data — a player's ranking is incredibly meaningful. Through rankings, the global chess community (regardless of geolocation, culture, gender, etc.) compares all chess players: it's as if the entire chess universe is one giant university with a singular class ranking list. If someone has a rank that is higher or lower than another player, that information is important, especially to players who want to know how they compare to peers.

Chess rankings, however, are not actually about who is going to win or lose when two players compete. Chess rankings provide a predictive model that contextualizes every competitor a player has played against (and every competitor that player has played against) and the competitors those players competed with, and so on. With all that detailed data, a simple predictive algorithm is created that characterizes how well a player will perform based on their history versus the person they're competing against and their history.

The application of the chess rankings model can be used in other disciplines, too, but while chess is petri-dish clean, life is broken-dish messy. In any business environment, we need to factor in additional human elements and team dynamics, which can be a bit more difficult to translate into ones and zeros.

Community, Passion and Self-Fulfillment

Like playing chess, solving a math problem is a clean process from a data perspective — and so is comparing different peoples' raw talent to solve math problems. Continuing this logic, a math problem is really just a computer science problem, like building an application. Gamifying the building of applications and extrapolating data from those engagements is changing the course of innovation in the tech industry.

In fact, gamification is where many professionals in the IT disciplines (design, development, data science, testing, etc.) started as children — competing against peers and themselves for achievement and fun. On a deeper level, gamification taps a powerful and productive instinct: from Fortnite and Candy Crush to March Madness and the Olympics, people are programmed to love games and competition, and no one knows this more than programmers who crave a challenge.

Competition has also been proven to build community. When individuals and teams compare successes and failures a unique bond is created. A shared sense of struggle, challenge and triumph galvanize people in significant ways. Leader boards, rankings, recognitions and rewards are entertaining and shareable, which helps foster a collective experience.

It's important to note that, on the surface, competitive aspects may appear to drive engagement. However, the true motivating force is the feeling of being appreciated as an individual as well as a key member of a community that shares your values and respects what you bring to the table. The rankings and results, as in the world of chess, create an inertia that moves a community forward and compels individuals to seek ways to improve their standing, professional journey and position within a group.

Go to: Start with Gamification 2.0: The Global Language of Data, Competition and Opportunity - Part 2

Michael P. Morris is CEO of Topcoder
Share this

Industry News

April 03, 2025

StackGen has partnered with Google Cloud Platform (GCP) to bring its platform to the Google Cloud Marketplace.

April 03, 2025

Tricentis announced its spring release of new cloud capabilities for the company’s AI-powered, model-based test automation solution, Tricentis Tosca.

April 03, 2025

Lucid Software has acquired airfocus, an AI-powered product management and roadmapping platform designed to help teams prioritize and build the right products faster.

April 03, 2025

AutonomyAI announced its launch from stealth with $4 million in pre-seed funding.

April 02, 2025

Kong announced the launch of the latest version of Kong AI Gateway, which introduces new features to provide the AI security and governance guardrails needed to make GenAI and Agentic AI production-ready.

April 02, 2025

Traefik Labs announced significant enhancements to its AI Gateway platform along with new developer tools designed to streamline enterprise AI adoption and API development.

April 02, 2025

Zencoder released its next-generation AI coding and unit testing agents, designed to accelerate software development for professional engineers.

April 02, 2025

Windsurf (formerly Codeium) and Netlify announced a new technology partnership that brings seamless, one-click deployment directly into the developer's integrated development environment (IDE.)

April 02, 2025

Opsera raised $20M in Series B funding.

April 02, 2025

The Cloud Native Computing Foundation® (CNCF®), which builds sustainable ecosystems for cloud native software, is making significant updates to its certification offerings.

April 01, 2025

The Cloud Native Computing Foundation® (CNCF®), which builds sustainable ecosystems for cloud native software, announced the Golden Kubestronaut program, a distinguished recognition for professionals who have demonstrated the highest level of expertise in Kubernetes, cloud native technologies, and Linux administration.

April 01, 2025

Red Hat announced new capabilities and enhancements for Red Hat Developer Hub, Red Hat’s enterprise-grade internal developer portal based on the Backstage project.

April 01, 2025

Platform9 announced that Private Cloud Director Community Edition is generally available.

March 31, 2025

Sonatype expanded support for software development in Rust via the Cargo registry to the entire Sonatype product suite.

March 31, 2025

CloudBolt Software announced its acquisition of StormForge, a provider of machine learning-powered Kubernetes resource optimization.