Axway Releases Amplify Enterprise Marketplace
October 31, 2022

Axway announced Amplify Enterprise Marketplace, a new solution to help companies drive faster adoption and monetize API products.

As many businesses shift from treating APIs as a simple digital asset to marketing them as true digital products, a more universal approach is needed. The Amplify Enterprise Marketplace provides this by enabling the full productization of APIs using a branded enterprise storefront and monetization, and accelerates digital business success through increased consumption of both internal and external APIs.

“Once they’ve packaged APIs in a way that makes their business use clear with Axway Amplify Enterprise Marketplace, enterprises can expose their API products in a branded storefront and allow their growing digital services ecosystem to truly come together,” says Vince Padua, Chief Technology and Innovation Officer at Axway. “Marketplace closes the gap between API development and API consumption as companies package their APIs for internal and external consumption and centralize their API services.”

Built on a foundation of truly universal API management, Amplify Enterprise Marketplace allows enterprises to “Open Everything” by freeing them from vendor lock-in and currently enables companies to centralize all their API services across teams, technologies, patterns, and vendors.

To enhance and extend digital services, app developers need to be able to find and consume APIs to bring new functionality to the market. API sprawl, API complexity, and low API consumption can severely slow down a company’s next digital business initiative.

Amplify Enterprise Marketplace, a component of Axway’s Amplify API management platform, reduces these complexities by centralizing APIs from wherever they are and organizing them around three major steps:

- A product foundry to build, document, and monetize API products

- A branded marketplace to expose these products for easy discovery and consumption by internal and external consumers

- A central management plane to monitor the health, usage, and performance of all API products – regardless of deployment or technology

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