CA Technologies Launches New CA Advantage Partner Program
April 18, 2017

CA Technologies announced the new CA Advantage Partner Program that reflects partners’ desires for simplicity, profitability, protection and competitive differentiation.

The partner program evolution is driven by CA’s strategic aim to accelerate growth through focused route-to-market strategies, while delivering exceptional experiences for CA Partners.

The new program introduces two new partner levels, Focus and Global, which demonstrate CA’s investment in strategic partners who are mutually willing to invest in CA’s business. The Focus and Global partners will join CA’s partner community, which includes partners across the Premier, Advanced and Member levels.

The new levels are defined by invitation to strategic partners who can execute within a framework for revenue commitment and expectations, including more stringent business plan requirements and higher thresholds, while CA will provide expanded benefits to support their evolving business models.

Redesigned with a focus on the entire partner experience, CA addressed the opportunities and barriers recognized by their partners across every region and business model. Across interviews with the worldwide partner community, partners shared with CA that they wanted a program in which they could easily understand the benefits and rewards tied to profitability, protection for their investment in opportunity pursuit, and unique benefits to differentiate the rewards compared to the industry.

The new CA Advantage Partner Program is simplified, with richer benefits that reflect the expanded recognition of our most strategic partner contributions and focused route-to-market strategies that help partners accelerate growth, increase revenue potential and drive new opportunities. Specifically, for the first time ever, CA will provide differentiation in rewards by allowing partners to choose their performance rewards as either business development funds, or rebates.

For partners at all levels, the new CA Advantage Partner Program provides:

Increased opportunity to profit

With compelling margins and profitability, the new program offers greater earning potential due to simplification of reward payouts and a variety of demand generation initiatives to help partners grow their business. These initiatives are supported by a new Partner Experience Platform that provides partners better access to assets they need to create integrated marketing programs aligned to specific solutions and a self-service campaign management tool with pre-built co-branded campaigns. The new Global and Focus level partners will be rewarded with the highest margins of profit, and all partners will be increasingly rewarded as they move into higher tiers.

Simple and clear incentives

The simplified program framework, featuring streamlined performance-based incentives and rebates, makes CA’s pricing, benefits and rewards clear. Partners can more easily forecast their financial position on the front and back of a deal and quickly understand their general profitability of CA Technologies solutions.

Protection for opportunity pursuits

Partners can pursue CA opportunities with an assurance that their investment (time and resources) will be rewarded.

Differentiated rewards

For the first time ever, CA will provide some partners a choice in back-end rewards aligned with the types of business they transact – so they have the flexibility to choose to reinvest with business development funds, or take a direct rebate. To encourage partners to strengthen their skills and expertise around CA capabilities, CA will provide a higher level of reward to partners who choose business development funds, which can be used toward:

– Training & Enablement Courses and Certifications

– Customized CA Training

– In-Company Awareness Events, Contests and Materials for Practice Development

– Deal Development Activities, like Proof of Concepts to help drive sales

"We’ve built partnering into our DNA at CA, so it was crucial for us to engage our partners around the globe to understand and address their unique business challenges," said John Eldh, SVP, Global Partner and Digital Sales, CA Technologies. "The redesigned CA Advantage Partner Program reflects their significant input with a framework and new benefits that ensure profitable and sustainable growth for both Partners and CA. Our mission is to leverage our joint resources to deliver value and exceptional experiences for our customers.”

Current CA Technologies partners will be assimilated into the CA Advantage Partner Program and can log in to the CA Partner Experience Platform to access the latest sales and marketing tools, training, and CA resources. Global, Focus, and Premier partners will also have access to dedicated sales support, enablement, assigned account management, and market and business development funds.

Current Members may contact their CA Partner Account Manager or log in to the CA Partner Experience Platform to learn more about the new program.

The Latest

May 25, 2017

DevOps brings Development and Operations together with the sheer objective of ensuring quality and enabling faster time to market. However, what happens to QA in this scenario? How does the Testing team fit in? Let's ponder on this further and understand the role of QA and Testing in the DevOps world ...

May 23, 2017

When organizations adopt containers and microservice style architectures in production, systems become incredibly complex. For operations it's a shock because it means coming to grips with many new container tech nuances - plus letting go of the old monitoring rule book ...

May 22, 2017

Managing application performance today requires analytics. IT Operations Analytics (ITOA) is often used to augment or built into Application Performance Management solutions to process the massive amounts of metrics coming out of today's IT environment. But today ITOA stands at a crossroads as revolutionary technologies and capabilities are emerging to push it into new realms. So where is ITOA going next? With this question in mind, DEVOPSdigest partner site APMdigest asked experts across the industry for their opinions on the next steps for ITOA ...

May 18, 2017

In Part 3 of my Q&A with industry analysts, I ask: What trends will have the biggest impact on the software industry and DevOps in particular this year and beyond? How can enterprises set themselves up to succeed with so many rapid changes occurring in development and delivery? ...

May 16, 2017

See how to turbo-charge the impact of APIs, according to a global study conducted by CA Technologies ...

May 15, 2017

APIs are vital components for business success and thriving in the application economy, according to a global study conducted by CA Technologies ...

May 11, 2017

In Part 2, I'll dive into some findings from CollabNet's outreach to industry analysts. I asked them about the greatest challenges facing enterprises venturing into the world of DevOps and to touch on what lies ahead for the future of the DevOps movement ...

May 09, 2017

DevOps teams bring significant benefits to their organizations. Unfortunately, DevOps teams, like many business programs, tend to believe innovation must come with a detriment to security. Security measures are often seen as obstacles that impact the agility that DevOps teams rely on ...

May 08, 2017

With increased competition, enterprises now require greater agility than ever before, and traditional approaches simply can’t provide the speed enterprises demand. To remain competitive with these new players, companies need to improve their operational agility both in the data center and the WAN ...

May 04, 2017

There is no "right" culture for DevOps, but characteristics such as open communication, high cooperation, collaboration, respect, and trust are essential. If your organization does not have these characteristics, they must be developed. Culture is learned, not inherited. It must be genuinely nurtured by everyone from executive management on down the line. Here are some hacks to help develop a positive DevOps culture ...

Share this